Central European Fashion Days – Budapest

Hungarian Success Stories


In early decades of the 20th century Budapest used to be mentioned in the same league as Paris, when it came to fashion. Hungarians were very keen to look stylish and to wear good quality clothing – fashion life was booming. Due to well-known historic events, this segment of life – along many others – had faded away and became rather ‘uniformish‘. However, nothing could repress the local creative power any longer nor the general longing for an established Hungarian fashion industry.

Gombold Újra! (in English: Re-Button It!) became the slogan of a new initiative with the sole purpose to provide a platform and space to established and up & coming Hungarian fashion designers. Gombold Újra! was launched in 2011 and its success took the organizers by total surprise as it was not foreseeable how much Hungarians were actually interested in seeing the works of local fashion designers. The…

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